Cheryl Sheriff - 0407 153 412

Ideal Birth is offering support during the Covid-19 pandemic. We are able to adapt to meet your changing needs as this situation evolves. I am able to provide individual birth skills preparation in your home, labour support at home and in birth suite. Post birth support is also available. You don't need to feel isolated and alone at this time.

Have you ever wondered why some women have positive births and others don’t?

Hi, I'm Cheryl a Brisbane doula / baby and birth planner working with couples to achieve their Ideal Birth. I believe all women should be able to look back on their baby's birth as a positive experience. I believe in thinking differently when it comes to working towards this outcome.

"Recent research has show that many women in Queensland are not informed or not involved in decisions about the use of medical procedures that can affect their birth experience and outcomes." QUT study of 6,000 women asked about their birthing experiences in Queensland 2018


As Brisbane's most experienced pregnancy, birth, and postnatal doula, I share my depth of knowledge and wisdom from over 1,000 hospital births with you.

Currently 33 - 45 per cent of women perceive their births to be traumatic (Beck, Driscoll & Watson, 2013) This is not acceptable and a less than optimal way to begin your life as a new family. Having pregnancy, childbirth and post birth care is like having a personal trainer who will work with your specific needs guiding you to prepare mentally and physically as you go into your normal with strength, confidence and knowledge.


During my 30 year career as a midwife and Brisbane doula, I have identified three major challenges couples face during pregnancy and childbirth.


Firstly: More is expected of first time fathers than ever before. They are often the only support person for their partner. Even when well prepared it is a difficult emotional role for them to do alone. It is easy to assume all the emotional and physical support will be provided by the hospital care providers.


Secondly: Couples lack the knowledge and skills to cope with the unknown intensity of pregnancy, labour, birth and the early days of parenting. Support and guidance is very valuable. Paricularly when you are having your first baby you have no idea what you will need.


Thirdly: Positive hospital birth may be difficult for you to achieve alone in our risk- averse hospital environment. Having someone with you that knows and understands the system is very reassuring. Your care providers will have many responsibilities and not able to just focus on your individual needs. I am present to represent you. My very existence demands that the hospital see you as an individual, with their own particular needs not just one of the many birthing on a particular day.


Together we explore and identify your individual needs, and meet them. I'm here to help and I have proven solutions that contribute to positive birth outcomes for your family. It is not until after you have birthed your baby that you realize the true value of independent childbirth support. You only have one opportunity with each and every birth to have the birth you want. Happy positive memories are priceless.


I will be there with you every step of the way as you work towards a positive pregnancy, labour, birth and postnatal experience.


Meet some of the newest members of our Ideal Birth family …

Click the photo to read their stories.



“ Cheryl was a great support and always full of useful information and supplied us with reading materials, CD’s, DVD’s and books so we were fully informed of the stages of labour, comforting positions, pain relief choices if we needed them, breathing techniques, relaxation techniques etc etc.

By the time my baby was due I felt very confident that I could labour successfully and handle anything that was thrown our way. ”


Stork Talk

Delivering Strategies for your ideal birth.

Give yourself the best chance of a positive birth in a hospital setting. A new book by one of Australias leading doulas, Cheryl Sheriff.


Sharing wisdom from her 30 years experience as a midwife and doula, and her presence at over 1000 hospital births.


After reading this book you will have more direction, and feel confident, excited and less daunted by the experiences to come.


… More Information