Cheryl Sheriff - 0407 153 412

Ideal Birth

Have you ever wondered why some women have positive births and others don’t?


Hi, I'm Cheryl a Brisbane doula / baby and birth planner working with couples to achieve their Ideal Birth.


As Brisbane's most experienced pregnancy, birth, and postnatal doula, I share my knowledge and wisdom from over 1,000 hospital births with you.

Currently 33 - 45 per cent of women perceive their births to be traumatic (Beck, Driscoll & Watson, 2013) This is not acceptable and a less than optimal way to begin your life as a new family.


During my 30 year career as a midwife and Brisbane doula, I have identified three major challenges couples face during pregnancy and childbirth.


Firstly: More is expected of first time fathers than ever before. They are often the only support person for their partner. Even when well prepared it is a difficult emotional role for them to do alone.


Secondly: Couples lack the knowledge and skills to cope with the unknown intensity of pregnancy, labour, birth and the early days of parenting. Support and guidance is very valuable.


Thirdly: Positive hospital birth may be difficult for you to achieve alone in our risk- averse hospital environment. Having someone with you that knows and understands the system is very reassuring.


Together we explore and identify your individual needs, and meet them. I'm here to help and I have proven solutions that contribute to positive birth outcomes for your family.


I will be there with you every step of the way.


Meet some of the newest members of our Ideal Birth family …



“ One of the things we loved most about Cheryl’s approach to supporting us was that she really helped us examine the PROCESS of birth and how we felt about each step, so that we could be clear about our preferences for proceeding through it.

We never felt like she judged our decisions along that process pathway – just supported us to feel confident and let go of fears surrounding each step of the way. ”


Stork Talk

Delivering Strategies for your ideal birth.

Give yourself the best chance of a positive birth in a hospital setting. A new book by one of Australias leading doulas, Cheryl Sheriff.


Sharing wisdom from her 30 years experience as a midwife and doula, and her presence at over 1000 hospital births.


After reading this book you will have more direction, and feel confident, excited and less daunted by the experiences to come.


… More Information