Cheryl Sheriff - 0407 153 412

Privacy Policy

Ideal Birth is committed to providing the highest standards of privacy. We take very seriously our responsibility to protect your personal information. Ideal Birth operates under the privacy guidelines taken directly from the Federal Government's Privacy Act (see


The following discloses our information gathering and dissemination practices.


Information Collected


Ideal Birth collects certain types of information from you, which fall into three broad categories:


  1. Information required to provide our service
    To enable Ideal Birth to function as a business, clients are required to provide certain personal details. The information can include but is not limited to name, address, contact phone and email address.
  2. Information stored by you in the Ideal Birth client web service
    Whilst using the Ideal Birth web service you may store relevant personal information including but not limited to information relating to your medical history. This information will not be used or released by Ideal Birth in any manner, and it will be kept strictly confidential, unless we are required to release the information by law.

    The Ideal Birth web service is hosted with blueNEXUS under which Ideal Birth trades. As such your web data is stored on the blueNEXUS server. blueNEXUS technical support staff have access to your information and operate under the same strict confidentiality policies and procedures.
  3. Non-personally-identifying information
    In common with most commercial web sites we may collect aggregated information which tells us about visitors to the Ideal Birth web site, but not the identity of those visitors. For example, we may collect information about the date, time and duration of visits and which pages of the Ideal Birth web site are most commonly accessed. This information is used by us to help to administer and improve the web site, subject to our obligations under the Privacy Act. 


Access To Information


  • Ideal Birth will not provide any information to a third party that identifies your personal details without your express permission, unless Ideal Birth is compulsorily ordered to do so by law.
  • You may personally access all details held by Ideal Birth by using your online account user name and password or by contacting Cheryl Sheriff directly.


How we use your personal information


Your personal information may be used in order to:

  • Verify your identity;
  • Allow us to identify our clients via usernames and passwords and to interpret clients pre-stored attributes and parameters for using features and functions of the Ideal Birth website;
  • Assist you to subscribe to our services;
  • Provide the products and services you require
  • Inform you of ways the services provided to you could be improved;
  • Gain an understanding of your needs in order for us to provide you with a better service; and
  • Maintain and develop our business systems and infrastructure, including testing and upgrading of these systems.




Cookies are tiny text files that get saved to your computer while you are visiting a web site. These pieces of information are used to make your use of that site more useful.


Ideal Birth uses cookies within certain areas of our site to maintain non-specific information. Cookies are essential for the Ideal Birth web service to work correctly. You will not be able to logon and use the service if you have disabled cookies in your browser.


We do not use cookies to store personal information about users or to track user viewing habits through our site or for any other purposes.


You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings or by the use of third-party privacy software. However, if you turn cookies off, the Ideal Birth web functions will be unavailable to you.



Further Information


Ideal Birth is constantly improving and enhancing its services to clients, and may update this Privacy Policy from time to time. Any changes to the policy will made by updating this page on our web site.


If you have any questions or comments in regards to Ideal Birth’s Privacy Policy, please contact Cheryl Sheriff at


Please note that we cannot and do not assume any responsibility for the privacy or security practices of any other web sites which you may be able to access through our site. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content or the privacy practices employed by other sites.



“ Cheryl was a great support and always full of useful information and supplied us with reading materials, CD’s, DVD’s and books so we were fully informed of the stages of labour, comforting positions, pain relief choices if we needed them, breathing techniques, relaxation techniques etc etc.

By the time my baby was due I felt very confident that I could labour successfully and handle anything that was thrown our way. ”


Stork Talk

Delivering Strategies for your ideal birth.

Give yourself the best chance of a positive birth in a hospital setting. A new book by one of Australias leading doulas, Cheryl Sheriff.


Sharing wisdom from her 30 years experience as a midwife and doula, and her presence at over 1000 hospital births.


After reading this book you will have more direction, and feel confident, excited and less daunted by the experiences to come.


… More Information